Personalize your site for every visitor that matters

Edit live pages in context, target by URL and audience, run A/B experiences, and draft copy with AI—without waiting on another deploy.

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Visual editor · click-to-edit Audiences · new, return, segments Experiments · traffic splits & winners

Platform

One activity, full control

Layer URL rules, audiences, variants, and AI-assisted copy in a single personalization activity—so experiments stay coherent and measurable.

URL & page targeting

Decide exactly where your experience runs—landing pages, paths, or multi-condition URL logic—before a single pixel changes.

Audience delivery

New vs. return visitors, saved segments, and custom attributes—combined with AND/OR logic for precise reach.

A/B experiences & metrics

Split traffic to 100%, tag CTAs with click metrics, and record winners when the data tells the story.

AI personalization

Generate headline and body options, adjust tone for a segment, and iterate faster—with every change ready for your review before it goes live.

Workflow

From idea to live experience

Three pillars—each with a dedicated visual you can replace when marketing assets are ready.

Audiences

Reach the right people, not just the right page

Pair URL conditions with audience rules so messaging fits the moment: first visit, high-intent segment, or campaign-tagged traffic.

New & return visitor signals
Saved audiences from your library
Custom attributes via your integration

Experiments

Ship variants with confidence

Run control vs. challenger experiences on real traffic. Traffic splits add to 100% so every visitor gets a stable assignment.

Multiple experiences per activity
Click metrics on decisive elements
Status and winner tracking

AI assist

Draft and refine copy in the flow

When AI is enabled for your workspace, generate headline options, shorten for mobile, or tune tone—then edit before publish.

Variants for faster iteration
Human review before go-live
Works alongside manual edits

Examples

Where personalization wins

Drag horizontally—you’ll see one full story and a peek at the next. Each card pairs a visual with a short headline and description; replace images when your shots are ready.

Geo-location based personalization

Target hero copy, offers, and compliance messaging by country, region, or city—one URL for everyone, with rules that resolve from your visitors’ location signals.

A/B testing adds personalization

Run control vs. challenger creatives on real traffic from the same placement—then roll the winning message into personalized experiences for the audiences that respond best.

A/B testing personalizations on website CTA with offers

Pit a simple “Call now” against urgency and limited-time copy on the same placement—see which drives more clicks, then personalize follow-up by segment.

Ready to personalize your next campaign?

Open the full documentation for audience recipes, operators, and step-by-step delivery setup—then ship your first activity.

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